Bill Kanasky, Jr., Ph.D. shares ideas on how to upgrade your voir dire by applying measurement. One of the primary purposes of voir dire is to elicit information and Bill talks about ways to extract information from jurors to get accurate responses. Bill discusses how to handle oral questioning during voir dire, including the use of a 0-10 scale and asking jurors to give one reason for their number. After going over the scientific methodology for this approach to data collection, Bill talks about the art aspect of voir dire: the setup of the question, the answer set/options given to the jurors, and what to do with their answers. As an example, when you get negative information from a juror, you don't want to punish that juror with your reaction because you want to identify other jurors who share that same perspective so you can strike them. Reacting negatively to a juror's response could shut down other jurors who may feel the same way but want to avoid your negative reaction. Lastly, Bill talks about how to do this in Federal court or if you are really short on time.